Your research experience is your customer experience, plain and simple. To get honest customer feedback that drives smarter business decisions, companies need to prioritise the user (respondent) experience. Quite frankly market research had an extraction mindset, meaning that the emphasis has been placed on extracting data from the customers as effectively as possible without actually taking the respondent into consideration within the research process itself.
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This approach must become a thing of the past, for market research to thrive in an all digital environment in which, customers expect real-time engagement, natural interactions, personalisation but more importantly authenticity. A two-way dialogue is the future instead of a one-way questionnaire.

This one is a no-brainer. Today new products and services appear essentially overnight. Spending days or weeks waiting on survey result and analysis can be what breaks your business. Agility in market research is no longer an alternative approach. It’s THE approach.  Therefore a quick turnaround, incorporating rapid feedback, to deliver insights at the speed that business requires is crucial. Market research needs to tap into platforms that offer ongoing, cost-effective and interactive responses like chat messaging or in app surveys.  

Upinion sends out push notifications to alert your respondents that they have a new conversation waiting for them.
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With its always active status, mobile offers some of the best opportunities we’ve ever been presented with to reach consumers in real time. It’s convenient, easy, straightforward, fast, personal, accurate. It provides a direct channel for customer connection. 

Mobile is still an open invitation for researchers and marketers to tap into, and to do more then just reformat standard surveys for smaller screens. Our smartphones have become extensions of ourselves, and there is a real transformative power in these devices for market research. Read how Tanya van Tonder explains how she helps customers benefit of full mobile research with Upinion.
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Don’t just ask. People get asked for something everyday, you need to give them a reason to want to answer your question. Firstly, providing the context and relevance produces genuine, thoughtful responses. Secondly, a simple reward can go a long way. Rewarding users at a particular moment with lets say a gift voucher validates their contribution and acknowledges their effort. How you incentivise people is important, but also how you deliver the reward should be as much of a pain free experience like conducting the research itself. On Upinion you can create and manage compelling rewards or line them up with an external reward by using our API web hook.
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There was a time where the market research industry was fairly calm and ordinary, with clearly defined roles, spaces and a standard set of tools. But nothing lasts forever. The world is changing, so naturally market research needs to change in order to keep up and stay aligned. To truly unlock the value of new emerging technologies for insights, researcher must also think of themselves in a new way, and re-imagine their relationships with clients and respondents. It's the connection between them that is the foundation that researchers can rely on in order to jump in as experts in both methodology and technology enabling better results. Upinion can help you take your research to the next level, read more.
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